History of Gonka identity
Three visual languages: from early materials and WebX to TheSoul’s system.
01 / FIRST VERSION
From the protocol’s beginning
The original identity combines a circular graphic sign and a wordmark. The sign was fitted into square avatars; there was no separate square logo. Lines, modules, and large typography shape the early visual language.
Palette
The base colors are #242424 and #FAFAFA, alongside a monochrome range.
-
Dark base
#242424 -
Light base
#FAFAFA
01 / IN USE
The logo in communication
Graphics, posters, and announcements from the supplied collection. The images show the approach to shape and rhythm; their text remains part of the original work.
02 / WEBX
WebX: the wordmark and a new graphic language
The GONKA wordmark takes the lead, while the circular sign remains in communication. Blue, green, and pink extend the palette; color and monochrome compositions are used on equal terms.
Wordmark SVG ↓
Horizontal lines, photographs processed with dithering, and large typography.
Palette
Base colors and new accents, used alongside a monochrome range.
-
Dark base
#242424 -
Light base
#FAFAFA -
Blue
#6BA5FB -
Light green
#B3F6AF -
Pink
#FF92DE
Archivo Black is used for accents; Archivo SemiBold for uppercase headings. Inter is also used. Dithering renders photographic tones through small dots and patterns.
02 / GRAPHICS
Color in communication
Examples of the brighter visual language. Text and figures in the images remain part of the original materials.
03 / THESOUL · #61
TheSoul’s system
The brand book prepared by TheSoul under proposal #61 introduces a new geometric Gonka logo, both on its own and with a wordmark. An arch motif, modular compositions, and contrasting color pairs connect different formats.
Palette
Two neutrals, a cool pair, and a warm accent pair. The values come from the brand book.
-
Soft white
#DEDFF2 -
Charcoal
#1E1E24 -
Lavender
#BBBFFF -
Deep navy
#2B2D42 -
Burnt umber
#731700 -
Orange
#FF7029
01The arch motif appears in the logo and as a repeating pattern.
02PP Mori is the primary typeface; Monument Grotesk is the supporting one.
03Light and dark compositions work across screens, print, and physical objects.
03 / IN USE
One system, many formats
Selected brand-book examples: interface elements, a report, digital communication, merchandise, and a designed space. These are document mockups, not evidence of production.
